About Us







NYOCO is a group of individuals who advocate the rights of the children and the weak.  Our mission is to protect them from various adverse circumstances including poverty, abuse, educational and employment disparity.  We collaborate with other social ventures who tackle with these issues.  In the spirit of treating others ‘as yourself (nyoco)’, we thrive for making a positive difference in the society.

In our society,  significant donations are often raised when natural disasters occurs, and hundreds and thousands of willing volunteers gather to help all over the country.  As Peter Drucker noted in one of his books that the oldest NPO in our history is the Japanese temple, charitable spirits are deeply rooted in our hearts.

However, some also point out that Japan is not quite like other Christian community where charitable acts are generally well accepted.  In Japan, a charity is often seen ‘hypocritical’  making it hard to establish social giving in a sustainable form.  Why is this? 

In our fast changing world influenced by work shift, market disruption and aging, social inequalities have been intensified and the ways in which we used to provide ad hoc social care is no longer good enough.  New solutions are required for those who suffer from socioeconomic deprivation of various kinds.

Those who are in relative poverty and disparity are hard to be noticed but could be someone next to you. With the above in our minds, we seek realistic and sustainable solutions to fill in gaps in our society.  Apart from a conventional charity, this will be a challenging journey to make everyone involved grow and fulfill through social giving.